Burma Plant Hire: New look - New culture
Alexander the Great once told a soldier with the same name as his to “change your name or change your ways”.
Building a new image does involve changing one’s looks, and part of Burma’s makeover is the launch of their brand-new logo, which depicts the beginning of an exciting time for the company and its customers. The new identity is fresh and simple and depicts the joining of two ellipses symbolising the good of their past and the hope of their future.
Burma Plant Hire may not have changed its name, but it has changed its look and has adopted a fresh new culture.
“The company has been going for almost 15 years now. The last year-and-a-half in particular has forced many changes upon us, particularly internally. What has happened is the leadership team has risen to the challenge and adopted a new culture on which to continue building the company,” said Theuns Burger, Managing Director.
Burma Plant Hire has seized this moment and in doing so their team has committed to adopting Patrick Lencioni’s three powerful virtues described as Humble, Hungry and Smart.
The new culture that has been introduced at Burma Plant Hire embraces these virtues in that they aim to serve their customers and one another with humility, they will respond with urgency and be hungry to produce results and finally, they will remain committed to being people smart in how they address their customers, staff and stakeholders.
Burger added: “We seek to build a business that serves our customers’ needs, provides stability to our people and continues to build a reputation in the industry of reliability, dependability and integrity. That’s what our brand signifies.”
Welcome to the new-look Burma Plant Hire – Earthmoving Equipment Solutions.